Dear Friends and Well-Wishers,
We are delighted to share that our work has been officially published by Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada (Product No. W49623).
According to the publisher, this case is now accessible through Ivey’s global network of 30 distributors, reaching more than 25,000 faculty members and staff across 168 countries. Notably, Ivey Publishing cases are used by 97% of the Bloomberg‑ranked top international business schools.
We extend our heartfelt gratitude to Dr. Ashish Sharma and Dr. Madhumita Das, Professors at the Indian Institute of Management Gaya, for recognizing the value of our work, selecting it for academic study, and recommending it for publication with Ivey Publishing.
This achievement would not have been possible without your continued encouragement and support.
Thank you all,
Team MBCFPCL
https://mbcfpcl.org/wp-content/uploads/2026/06/W49623-S-Madhumita-Das.pdf